Behavioural economics has become popularised by Thaler and Sunstein’s book Nudge and the adoption of ‘nudge’ policies by the Government, which even has a ‘nudge squad’. There is a risk, however, that the serious science and important lessons beneath this are lost, or at least obscured.
In his article for Transport Xtra, SDG's Tony Duckenfield acquaints (or perhaps in some cases re-acquaints) readers with some of the key lessons for transport from behavioural economics.
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