Behaviour change

Our towns and cities are becoming ever more congested and polluted. With limited capital budgets and space at a premium, effective low-cost solutions to manage travel demand are increasingly being sought. Travel behaviour change is proven to help reduce congestion and improve people’s journeys while bringing wider benefits like reduced emissions, both carbon and those impacting air quality, wider public health impacts, and local economic growth.

Our team is experienced in the planning and delivery of travel behaviour change initiatives. This includes area-wide and event-based behaviour change strategy, travel planning for businesses and schools and the delivery of large-scale neighbourhood programmes such as Personalised Travel Planning and Low Emission/Traffic Neighbourhoods. We are adept at measuring behaviour change and delivering clear and concise reporting, making a compelling case for change to secure funding and inform decision-making.

We have been at the forefront of travel behaviour change for over two decades. We apply techniques often adapted from other sectors to design and deliver innovative approaches to change travel behaviours. We have a range of analytical tools to refine our approach to best meet clients’ specific needs and context.

Our team is committed to sustainable travel, we practise what we preach, but our solutions are pragmatic and grounded in realism at the nexus of current and future mobility and connectivity solutions. We work in partnership with our clients to deliver solutions that are built around their own unique circumstances.

How we can help you

We can help local authorities and individual client organisations on project development and delivery or work as part of larger programme teams to support the roll-out of capital projects such as new infrastructure or public transport services. Our core offer includes:

  • Behaviour change strategy
  • Planning, design and engagement/promotion of active travel & neighbourhood infrastructure, e.g. Low Emission Neighbourhoods
  • Organisational and personalised travel planning
  • Engagement and consultation
  • Freight, deliveries and servicing
  • Behaviour change monitoring & evaluation
  • Market analysis and surveys
  • Destination and event travel demand management
  • Digital solutions
  • Parking management policy and strategy

We are Steer

Yes, you are in the right place. After 40 years, we have changed our name from Steer Davies Gleave to mark our growing international footprint and our expanding portfolio into sectors beyond transport.

Explore our new website to learn more about Steer: who we are, how we work and what our future holds.